The Rise of Emotional Support Bottles
10 Ways a Simple Trend Exposes Our Society’s Psychological Strain
In 2024, a significant portion of adults in countries like the United States report carrying reusable water bottles daily, contributing to a booming global market projected to exceed $13.5 billion by 2028 (Grand View Research).
What might seem like a simple or even virtuous trend — focused on hydration, wellness, or sustainability — is actually much more psychologically revealing.